'Knock-Off', an upcoming Korean drama set in post-crisis Korea, where an ordinary man's foray into the counterfeit world tests his morals and relationships.

Knock-Off: A Tale of Ambition and Deception in Post-Crisis Korea

Introduction

Knock-Off is an upcoming Korean black comedy and crime drama set in the late 1990s, a time of deep economic instability following the Asian financial crisis. This Disney+ original blends satire, noir, and emotional realism through the journey of one man swept into the counterfeit trade. With a star-studded cast and sharp commentary on survival and morality, it’s one of the most anticipated dramas of 2025.

Overview

• Title: Knock-Off (넉오프)
• Release Year: Expected 2025
• Genre: Black Comedy, Crime Drama
• Main Cast: Kim Soo-hyun, Jo Bo-ah, Yoo Jae-myung, Kim Eui-sung
• Episodes: 18
• Runtime: Approximately 60 minutes per episode
• Platform: Disney+

Overall Story (No Major Spoilers)

Kim Seong-jun (Kim Soo-hyun) is an ordinary office worker whose life collapses after the 1997 financial crisis. Unemployed and desperate, he turns to his estranged father Kim Man-sik (Yoo Jae-myung), a seasoned veteran of the black market. What begins as a reluctant attempt to survive soon becomes an unstoppable rise through the ranks of the counterfeit goods empire—specifically, a massive underground market known as "Saemmul Market."

Seong-jun, once a moral man, quickly adapts to the cutthroat world of knock-offs and scams. His sharp mind and ambition propel him to a leadership role, but his emotional core is soon tested when he crosses paths with Song Hye-jung (Jo Bo-ah), his ex-girlfriend and now a special judicial police officer assigned to crack down on counterfeit distribution. Their past romance collides violently with their current roles on opposite sides of the law.

As Seong-jun climbs higher, he finds himself caught between his greed and guilt, between the counterfeit empire he’s helped build and the real relationships he's destroying. Knock-Off is not just about crime—it’s about the emotional cost of pretending, and whether anything genuine can survive in a world built on fakes.

Highlight Moments / Key Episodes

• Episode 1: Seong-jun enters the counterfeit trade under his father’s reluctant guidance.
• Episode 5: Seong-jun’s reunion with Hye-jung sparks a wave of conflict and emotional tension.
• Episode 9: Internal betrayal threatens Seong-jun’s authority within the Saemmul Market hierarchy.
• Episode 14: Hye-jung discovers the truth about Seong-jun’s role and must decide whether to pursue or protect him.
• Episode 18: A brutal choice forces Seong-jun to confront the consequences of every lie he’s built his life upon.

Memorable Lines

• "In a world full of fakes, what's real anymore?" — Kim Seong-jun
• "You can’t arrest a man for trying to live." — Kim Man-sik
• "I used to love who you were. Now I fear who you've become." — Song Hye-jung

Why It’s Special

• Post-Crisis Backdrop: Offers rare insight into the psychological and social trauma following Korea’s 1997 economic collapse.
• Dark Satirical Tone: Combines biting humor and moral ambiguity, challenging the audience’s sympathy for criminals.
• Emotion-Driven Crime: It’s not just about profit—it’s about people clinging to love, dignity, and second chances.
• Unique Industry Focus: The counterfeit trade offers a fresh angle in K-dramas, blending fashion, fraud, and human desperation.
• Visual Authenticity: Retro 90s aesthetics—from knock-off jackets to neon signage—brings the underbelly of Seoul to life.

Popularity & Reception

Although yet to be released, Knock-Off has generated significant buzz due to its provocative premise and casting of Kim Soo-hyun in his darkest role to date. Industry insiders have praised early cuts for their balance of visual flair and character-driven storytelling. It’s expected to attract both international crime drama fans and viewers seeking socially conscious narratives.

Cast & Fun Facts

• Kim Soo-hyun as Kim Seong-jun: In a major image transformation, Kim portrays a man seduced by success and haunted by shame. He reportedly worked with dialect coaches and business crime consultants to prepare for the role.
• Jo Bo-ah as Song Hye-jung: As a justice-driven officer with a broken heart, Jo’s role marks a shift from her usual romantic leads to a character filled with restraint, grit, and emotional restraint.
• Yoo Jae-myung as Kim Man-sik: The veteran actor shines as a father torn between survival and fatherhood. His world-weary performance anchors the show’s moral questions.
• Kim Eui-sung as Bae Pil-gu: Known for playing schemers and elites, Kim adds gravitas as a mysterious puppet master behind the counterfeit economy.
• Behind the Scenes: Directed by Park Hyun-seok and written by Han Jung-hoon, the creative team previously worked on Song of the Bandits. Filming was done in retrofitted marketplaces and old districts to reflect Seoul's 90s era economy.
• Fun Fact: The production team recreated actual counterfeit labels from the 90s era (Louis Vuitton, FILA, etc.) for realism—carefully cleared through licensing agreements.

Conclusion / Warm Reminders

Knock-Off is more than a black comedy—it’s a portrait of what happens when systems collapse and survival becomes more valuable than truth. With its layered characters and powerful backdrop, it’s set to be one of the most talked-about Korean dramas on Disney+ in 2025. If you’ve ever wondered where the line is between imitation and identity, this is a series that won’t just entertain—it’ll make you think.

Hashtags

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#KnockOff #KimSooHyun #JoBoAh #DisneyPlusKDrama #KoreanCrimeDrama #PostCrisisKorea #BlackComedyKDrama #MustWatchKDrama #KDrama2025